The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobile, according to research by CitNOW.
Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) of women don’t trust the automotive industry, they influence 85% of car-buying decisions.
- Women influence 85% of car buying decisions
- Video content an opportunity to build rapport with those who ‘don’t trust’ automotive industry
- Three-quarters of female car buyers would be more comfortable if video was used
Ask any retailer and they’ll agree that effective communication and trust are two of the most important elements of the car-buying process and our latest research proves that mobile video can be a major factor in establishing both.